The Marketing and Business Development Training Course provides in-depth instruction on promoting and commercialising research outcomes. Participants will gain essential skills in business development, including strategies for market analysis and effective stakeholder communication.
The course offers practical guidance on creating robust marketing plans, identifying potential partners, and managing the business development lifecycle. Tailored for knowledge transfer professionals, this programme focuses on how to accelerate the commercialisation of innovations through knowledge transfer partnerships and engagement with the broader knowledge transfer network. By mastering these strategies, attendees will be equipped to drive accelerated knowledge transfer and ensure that cutting-edge research achieves its full commercial potential.
Why join this course?
This Marketing and Business Development Training Course is essential for those looking to excel in transforming research into market-ready products. The curriculum covers effective communication with stakeholders and offers practical training on creating marketing strategies, identifying potential partners, and managing business development activities. This course is perfect for knowledge transfer professionals seeking to enhance their skills in driving successful commercialisation efforts. By participating, you will gain the expertise needed to turn innovative research into impactful commercial successes.
Learning Objectives
- Understand the scope of the Business Development role
- Interface effectively with academic roles and other KT roles
- Formulating a value proposition
- Use the value chain to identify potential partners
- Recognise the ideal characteristics of a potential innovation partner (absorptive capacity)
- Identify potential leads using internet strategies
- Utilise social media to identify thought leaders and active innovators
- Leverage forums to connect with potential partners
Course Topics
- The role of a Business Developer
- Developing a strategy
- Formulating a value proposition
- Capturing the essence of an agreement
- Pitching opportunities to partners and investors
- Managing academics and KT colleagues
- Productive conversations with potential partners
- Knowing the right people to "market" to.
- Using social media tools to find partners and investors
- Building strategic partnerships
- Overcoming barriers, internal and external
- Corporate resistance to Innovation
- Ensuring ‘social’ and ‘environmental’ good outcomes from technology
- Programme
- Speakers
- Venue
Programme
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Wed 22 January 2025
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Thu 23 January 2025
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Fri 24 January 2025
Speakers
Venue
Venue - Calipolis Hotel Sitges
Av. Sofia, 2, Sitges 08870, Spain
Room Rates at Calipolis Hotel
Single occupancy : €130.00 per night inclusive of breakfast
Double occupancy : €150.00 per night inclusive of breakfast
- Local Tourist Tax 1,32€ per person/day not included
- Participants must make their booking through hotel website with the promotion code ASTP2025.
- The room is subject to availability.
In the event that Calipolis Hotel is fully booked, please find below other hotels in the neighbourhood. Please note ASTP does not have special arrangement with these hotels.
- Hotel MIM Sitges (next door from Calipolis Hotel)
- Hotel Kalma Sitges (100m from Calipolis Hotel)
- Hotel Subur (280m from Calipolis Hotel)
- Hotel Ibersol Atemare (800m from Calipolis Hotel)
- Hotel Sitges (800m from Calipolis Hotel)
- Hotel Subur Maritim (1km from Calipolis Hotel)