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The Marketing and Business Development Training Course provides in-depth instruction on promoting and commercialising research outcomes. Participants will gain essential skills in business development, including strategies for market analysis and effective stakeholder communication.

The course offers practical guidance on creating robust marketing plans, identifying potential partners, and managing the business development lifecycle. Tailored for knowledge transfer professionals, this programme focuses on how to accelerate the commercialisation of innovations through knowledge transfer partnerships and engagement with the broader knowledge transfer network. By mastering these strategies, attendees will be equipped to drive accelerated knowledge transfer and ensure that cutting-edge research achieves its full commercial potential.

Why join this course?

This Marketing and Business Development Training Course is essential for those looking to excel in transforming research into market-ready products. The curriculum covers effective communication with stakeholders and offers practical training on creating marketing strategies, identifying potential partners, and managing business development activities. This course is perfect for knowledge transfer professionals seeking to enhance their skills in driving successful commercialisation efforts. By participating, you will gain the expertise needed to turn innovative research into impactful commercial successes.


Learning Objectives

    • Understand the scope of the Business Development role
    • Interface effectively with academic roles and other KT roles
    • Formulating a value proposition

    • Use the value chain to identify potential partners
    • Recognise the ideal characteristics of a potential innovation partner (absorptive capacity)
    • Identify potential leads using internet strategies
    • Utilise social media to identify thought leaders and active innovators
    • Leverage forums to connect with potential partners

Course Topics

    • The role of a Business Developer
    • Developing a strategy
    • Formulating a value proposition
    • Capturing the essence of an agreement
    • Pitching opportunities to partners and investors
    • Managing academics and KT colleagues
    • Productive conversations with potential partners
    • Knowing the right people to "market" to.
    • Using social media tools to find partners and investors
    • Building strategic partnerships
    • Overcoming barriers, internal and external
    • Corporate resistance to Innovation
    • Ensuring ‘social’ and ‘environmental’ good outcomes from technology
  • Programme
  • Speakers
  • Venue

Programme

  • Wed 22 January 2025

  • Thu 23 January 2025

  • Fri 24 January 2025

Speakers

Venue

Venue - Calipolis Hotel Sitges

Av. Sofia, 2, Sitges 08870, Spain

Room Rates at Calipolis Hotel
Single occupancy : €130.00 per night inclusive of breakfast
Double occupancy : €150.00 per night inclusive of breakfast

  • Local Tourist Tax 1,32€ per person/day not included
  • Participants must make their booking through hotel website with the promotion code ASTP2025.
  • The room is subject to availability.

In the event that Calipolis Hotel is fully booked, please find below other hotels in the neighbourhood. Please note ASTP does not have special arrangement with these hotels.

  1. Hotel MIM Sitges (next door from Calipolis Hotel)
  2. Hotel Kalma Sitges (100m from Calipolis Hotel)
  3. Hotel Subur (280m from Calipolis Hotel)
  4. Hotel Ibersol Atemare (800m from Calipolis Hotel)
  5. Hotel Sitges (800m from Calipolis Hotel)
  6. Hotel Subur Maritim (1km from Calipolis Hotel)


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What people say about us

ASTP corroborates the strong need for profound insights and exchanges on practices, instruments and competencies that cut across functional, organisational, institutional, sectorial and geographic boundaries.

Koenraad Debackere
Koenraad Debackere - KU Leuven, Belgium

What people say about us

I learned more in the training course for 3 days than I did in the last 3 months at my job. The lectures were informative & interesting.

Hanna Sonnig
Hanna Sonnig - Setterwalls Advokatbyrå, Sweden

What people say about us

Organisation and speakers were great, so enthusiastic about their work and very good at transferring their knowledge.

Sarka Bartova
Sarka Bartova - Research Centre Rez, Czech Republic

What people say about us

ASTP brought the right structure and terminology to my knowledge of technology licensing.

René Widmer
René Widmer - ETH Transfer, Switzerland

What people say about us

The course exceeded my expectations. We exchanged experiences and learned different options of approaches to existing problems.

Patricia Lima
Patricia Lima - Instituto Superior Technico, Portugal

What people say about us

Most relevant, interesting and practical training I have ever had, very interactive an multi-disciplinary. It makes an IMPACT.

Edith van Lishout
Edith van Lishout - KU Leuven, Belgium

What people say about us

ASTP Conference offers great networking and learning opportunities;  a chance to share knowledge with colleagues from various areas of expertise.

Bruno Woeran
Bruno Woeran - Merinova OY - TII President, Finland

What people say about us

International presence is amazing, so many countries, universities... represented here!!

Christian Massus
Christian Massus - SATT Aquitaine, France

What people say about us

As always, superb topics and inspirational speakers. Great networking. Well worth the time out of the office!!! Great work HQ, thank you.

Peter Deakin
Peter Deakin - Chalmers University of Technology, Sweden

What people say about us

This course gives an in-depth understanding on managing contract portfolio, including research contracts, license agreements, and other collaboration agreements.

Ram Siddappa
Ram Siddappa - Erasmus MC, Netherlands

What people say about us

Most experienced technology transfer crew in the Europe.

Krzysztof Maternicki
Krzysztof Maternicki - Jan Dlugosz University, Poland

What people say about us

Just perfect 3 days full of information and perfect communication.

Petr Kubečka
Petr Kubečka - Palacký University Olomouc, Czech Republic

What people say about us

The course Software Specific Challenges is a must for every TTO/KTO professional, especially for those working with Social Sciences and Humanities!

Brechtje Vreenegoor
Brechtje Vreenegoor - Radboud University, Netherlands

What people say about us

Fruitful discussion.

Cecile Henrich-Burkhardt
Cecile Henrich-Burkhardt - Technical University of Munich, Germany

What people say about us

Technology transfer is ever changing and a key piece for the competitiveness of your institution, this course is an excellent tool to prepare yourself for that challenge.

Ricardo Castro
Ricardo Castro - Centre for research in agricultural Genomics, Spain

What people say about us

I am happy to be able to share my own experiences with other colleagues via various courses, and I enjoy every moment I can spend in this network. Proud to be part of the ASTP community!

Paul van Dun
Paul van Dun - KU Leuven, Belgium

What people say about us

Thank you for such enjoyable inspiring event, great choice of the lecturers!!!

Linda Ondrackova
Linda Ondrackova - University of Pardubice, Czech Republic

What people say about us

Recent studies on both sides of the Atlantic, directed by either ASTP or AUTM, demonstrate the tremendous economic and societal benefit and value technology transfer has brought us.

Koenraad Debackere
Koenraad Debackere - KU Leuven, Belgium

What people say about us

A lot of fruitful discussions with experienced peers. Very helpful sessions.

Sara Matt-Leubner
Sara Matt-Leubner - University of Innsbruck, Austria

What people say about us

The event had something to offer all members of the TT community from entry level to mid-career and beyond.

John Gleeson
John Gleeson - University of Limerick, Ireland

What people say about us

Was great to meet counterparts in my profession who may share my experiences, but who may also have other ideas and approaches.

Tim Moser
Tim Moser - Netherlands Cancer Institute, Netherlands

What people say about us

I had a great experience and met high profile professionals.

Antonio Menegatti
Antonio Menegatti - Politecnico di Milano, Italy

What people say about us

This was the right decision giving me the broadest overview, confidence, tools, network and support that is fundamental to feel right in my daily decision process and to keep on learning.

Ricardo Castro
Ricardo Castro - Centre for research in agricultural Genomics, Spain

What people say about us

The best opportunity to learn and discuss common issues and interests directly with peers.

Ian Nicoud
Ian Nicoud - LURIS, Netherlands

What people say about us

One very long and hard day, but very useful for my work in TTO.

Petr Kubečka
Petr Kubečka - Palacký University Olomouc, Czech Republic

What people say about us

Exciting training, even after almost 10 hours I am curious about more experience and knowledge.

Petr Suchomel
Petr Suchomel - Palacký University Olomouc, Czech Republic

What people say about us

The experts, the specific content and the informal setting will improve you as a professional.

Brechtje Vreenegoor
Brechtje Vreenegoor - Radboud Universteit, Netherlands

What people say about us

This course gives an in-depth understanding on managing contract portfolio, including research contracts, license agreements, and other collaboration agreements.

Ram Siddappa
Ram Siddappa - Erasmus MC, Netherlands

What people say about us

Perfect place to meet colleagues and share experiences on Technology Transfer.

Lidia Aguilera
Lidia Aguilera - University of Luxembourg, Luxembourg

What people say about us

Good opportunity to discuss common issues with fellow professionals and to get updates about the community.

Giuseppe Visimberga
Giuseppe Visimberga - Leiden University, Netherlands

What people say about us

Perfect balance of learning and networking.

Smiljka Vikic-Topic
Smiljka Vikic-Topic - University of Zagreb, Croatia

What people say about us

ASTP has excellent courses to immerse yourself into the world of tech transfer.

Qing Cai
Qing Cai - Vrije Universiteit Brussel, Belgium

What people say about us

It was great to experience the uncomplicated and fruitful exchange with colleagues from all over Europe, as well as the positive professional spirit of this conference.

Franck Döbrich
Franck Döbrich - Universitat des Saarlandes WuT GmbH, Germany

What people say about us

ASTP Annual conference is a unique opportunity to take time to exchange best practices among TT professionals and to network at an EU level.

Cécile Cavalade
Cécile Cavalade - ULB TTO, Belgium

What people say about us

It is always encouraging to see that other TTOs are encountering the same problems that we do!

Aurore De Boom
Aurore De Boom - Université Libré de Bruxelle, Belgium

What people say about us

ASTP has attained a unique position that has turned it into a highly valued player on the global technology transfer scene.

Koenraad Debackere
Koenraad Debackere - KU Leuven, Belgium

What people say about us

Starting or changing any procedure at a TTO/Institution is challenging and I could not think of anything better than learning with the best.

Ricardo Castro
Ricardo Castro - Centre for research in agricultural Genomics, Spain

What people say about us

Excellent organisation, multifarious activities, great atmosphere… I can't say enough about how well it is tailored to the needs of technology transfer professions.

Tamara Čolić Milosavljević
Tamara Čolić Milosavljević - Centre of Technology Transfer - University of Belgrade, Serbia

What people say about us

This is a wonderful conference to expand the horizon of my knowledge of tech transfer and commercialisation.

Seung-Ho Lee
Seung-Ho Lee - Deltatech-Korea, South Korea

What people say about us

Three days of learning and networking in Dublin at ASTP annual conference. What a great event!!

Sandra Aresta
Sandra Aresta - CIBIO - Centro de Investigação em Biodiversidade e Recursos Genéticos, Portugal

What people say about us

The new website signals this pioneering, resonating role and is a tribute to the many accomplishments and innovations European TTO’s have generated and implemented over many years, thus strengthening both our economy and society.

Koenraad Debackere
Koenraad Debackere - KU Leuven, Belgium

What people say about us

Great atmosphere to learn and to share experiences.

Maria Ruiz Novales
Maria Ruiz Novales - Interface-Enterprises - University of Liege, Belgium

What people say about us

Excellent professional gathering, perfect collection of topics and very up-to-date insight.

Ludovic Urgeghe
Ludovic Urgeghe - University of Mons, Belgium

What people say about us

Great networking, new knowledge and inspiration!

Jonas Rimbäck
Jonas Rimbäck - University of Gothenburg, Sweden

What people say about us

The software training filled in the many blanks and brought my 'fractioned' knowledge in a structured way. Very useful!

Ilse Sienaert
Ilse Sienaert - KU Leuven R&D, Belgium

What people say about us

A must-do for any staff involved in technology transfer and start-up creation.

Frederic Ratel
Frederic Ratel - Institute of Chemical Research of Catalonia, Spain

What people say about us

ASTP's conference helped us to network with decision-makers in the technology transfer industry and provides a great platform to discuss future innovation in this sector.

Christopher Römer
Christopher Römer - Inventtory, Germany

What people say about us

Always simply inspiring! That is ASTP.

Filip Auinger
Filip Auinger - Palacký University Olomouc, Czech Republic

What people say about us

From day one ASTP has been a tremendous help. Learning throughs seminars and workshops or meeting peers for discussions, there is always someone around to exchange ideas with.

Paul van Dun
Paul van Dun - KU Leuven, Belgium

What people say about us

I strongly recommend the course, even if you are not going to set-up an office but you are part of the team that wants to change or improve how technology transfer is done at your institution.

Ricardo Castro
Ricardo Castro - Centre for research in agricultural Genomics, Spain

What people say about us

I really like the course and the networking. I would like to come again.

Nancy Goel
Nancy Goel - Qatar Foundation, Qatar

What people say about us

This course offers an opportunity to meet likeminded people, share tips and tricks, and dive into different approaches to help you set up and improve KTO processes.

Brechtje Vreenegoor
Brechtje Vreenegoor - Radboud University, Netherlands

What people say about us

Great networking and learning opportunities to share knowledge with colleagues from their various areas of expertise.

Bruno Woeran
Bruno Woeran - Merinova OY - TII President, Finland

What people say about us

There was ample opportunity to learn from colleagues through the workshop sessions or more formally through speakers either sharing their years of experience or their state of the art research. Well worth attending.

John Gleeson
John Gleeson - University of Limerick, Ireland

What people say about us

The expert-panel discussion educated me in strategic and meritorious choice of inventions to approach investors and manage investment funds for establishing a spin off.  

Ram Siddappa
Ram Siddappa - Erasmus MC, Netherlands

What people say about us

Working and Learning with old and new friends – best way to do it!

Sara Matt-Leubner
Sara Matt-Leubner - University of Innsbruck, Austria

What people say about us

The software course has provided invaluable information as our TTO expands to take on software cases.

Tom Withnell
Tom Withnell - University of Vienna, Austria