Impact
Digital Innovations SIG: World Lunch #9
In this webinar Sjaak Brinkkemper presents his vision on entrepreneurship in ecosystems: starting a software company is relatively easy, but continuing the enterprise in a solid and sustainable manner is extremely difficult. He investigates decision making on software production: product roadmapping, product/service duality, customer involvement, productisation, and internationalisation. He also pays attention to the role of the Knowledge Transfer Office in the ecosystem in a very early stage.