The Software Specific Challenges in Knowledge Transfer training course provides an in-depth exploration of the unique challenges faced by knowledge transfer offices when dealing with software. This course covers key aspects of software-related intellectual property and commercialisation, including software patents, software license agreements, and the impact of emerging technologies like big data and AI on software innovation.
Participants will be guided through comprehensive licensing strategies, with a focus on open-source licensing and other critical models.
Designed for professionals with at least six months of experience in knowledge transfer, this course offers interactive sessions and case studies, providing practical insights into navigating the complexities of software commercialisation. The programme is ideal for those looking to enhance their ability to manage software IP and drive innovation within their institutions.
Why join this course?
Understand the fast-past developments and resulting challenges of software and which factors to be aware of when considering the basics will be addressed during the 3-day course. In addition, you will explore designing business models, marketing channels and software-based spin-offs. The course is highly interactive and includes interactive learning exercises and case studies.
Learning Objectives
- Develop your literacy in software and computer implemented inventions
- Understand the implications of software development for due diligence and licensing
- Create a strategy for licensing, recognising the opportunities and limitations open-source licenses
- Design business models around software and computer-implemented inventions, and how to scale them
- Identify and align, with a specific business model, different market channels; such as: apps, cloud, licensing models, hardware, software
Course Topics
- Software terminology
- Due diligence in software-implemented inventions
- Alternative IP forms for software
- Open-source software
- Software-specific terms in license agreements
- Market channels available
- Business models in software
- Software-based spin-offs
- Programme
- Speakers
- Venue
Programme
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Wed 22 January 2025
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09:00 - 09:30 Course introduction
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09:30 - 10:30 First evaluation (intellectual asset inventory)
In this session, you will learn software-specific intellectual property issues and challenges including common mistakes and hygiene factors. We shall address software specific issues and challenges, and learn which questions to ask when you check a software invention disclosure. This also gives insight to software-specific challenges and what to look for in the development of a case.
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10:30 - 11:00 Coffee Break
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11:00 - 12:00 Software Intellectual Property rights
In this session, you will learn the fundamentals of the different kinds of IP that apply to software and how to protect them. We will be looking at patents, copyright, and database rights.
Most of us will be familiar with patent protection but with software this is not always straightforward and other, perhaps less familiar, forms of IP protection may be more appropriate.
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12:00 - 13:00 Open source licensing
The objective of this session is to learn how to deal with the opportunities and limitations of open source and creative commons including the legal aspects, and the business advantages and disadvantages.
We will dive into the various forms of open source that are available and review how these will affect our business case.
What if the invention contains elements of open source with limitations on commercial exploitation?
What needs to be considered to ensure that we still have a valid business case?
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13:00 - 14:00 Lunch
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14:00 - 15:30 Patentability of software/ computer-implemented inventions: views from Europe and the US
This session will help you understand the specific challenges in computer-implemented inventions, and the different views from Europe and the US.
The European Patent Office released new examination guidelines in relation to Artificial Intelligence and Simulation-related Inventions. Meanwhile, in the US, new court cases have been changing the understanding of what can be patented.
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15:30 - 16:00 Coffee Break
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16:00 - 17:00 Case study
The objective of this session is to run through a realistic invention disclosure scenario. We shall start from the first contact with the disclosure, through to the first level of due diligence in two software cases.
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17:00 - 17:30 Case study feedback
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17:30 - 17:45 Round up of day 1
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19:30 - 22:00 Networking dinner
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Thu 23 January 2025
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09:00 - 10:00 The software lifecycle
This session is intended to instruct you in the concept of a software lifecycle and key points for KT intervention.
We will look at the classic software development and exploitation lifecycle and address some common terms and issues that are specific for this model.
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10:00 - 10:45 Channels to market: apps, cloud, licensing models, hardware/software bundles
The objective of this session is to understand the various channels that can be used to market software-based inventions. We shall review a number of channels that can be used to get software to market and get an understanding of the criteria required for each route, which ones are preferable and under what boundary conditions.
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10:45 - 11:15 Coffee Break
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11:15 - 12:15 Business models: making money
Understand how to turn your software into a viable business. The session will focus on the various possibilities that are available with software-specific angles. Which challenges will you face in terms of : marketing, payment models, regulations and restrictions, and required personnel?
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12:15 - 13:15 Practical cases of business models in software deals
The objective of this session is to look at examples of software businesses to understand what led to their success. It is important to learn from others but without the proper understanding of the settings and why things worked out, the information is less useful. Participants will look into well-known successes, learn about their challenges and understand how they managed to turn their business into an international success.
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13:15 - 14:15 Lunch
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14:15 - 15:15 Business model case study
The objective of this session is to get the feeling for which business models can be used to market software. You will be asked to apply what you have learned today, and analyse a number of business models from a set of well-known examples.
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15:15 - 16:00 Data in university IP
The increasing prevalence of digital innovation pushes the limits of established KT activities. The objective of this session is to understand the role of data in university IP. We will look at what ‘data’ is, which IP rights can protect it, and how to address data ownership and use. Further we will explore strategies for making data available, data valuation and how to retain control of data, illustrated by a case study.
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16:00 - 16:30 Coffee Break
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16:30 - 17:30 Artificial Intelligence and Data Management
With Artificial Intelligence rapidly gaining importance, how are we as KTOs, used to working with inventions and software, adapting to deal with it?
The objective of this session is to understand the limitations of the classical IP regime when it comes to dealing with AI and data in research and development collaborations as well as KT activities.
What are the implications for deal making when AI is involved?
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17:30 - 17:45 Round up of day 2
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Fri 24 January 2025
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09:00 - 10:30 Digital start-up
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10:30 - 11:00 Coffee Break
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11:00 - 12:30 Spin outs: the investor’s perspective: investment manager
In this session, an investor will give his perspective on a software-driven business and address issues such as ROI opportunities, time to market, liability risks, building the right team, and market entry thresholds.
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12:30 - 12:45 Course wrap up
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12:45 - 13:45 Lunch
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Speakers
Venue
Venue - Calipolis Hotel Sitges
Av. Sofia, 2, Sitges 08870, Spain
Room Rates at Calipolis Hotel
Single occupancy : €130.00 per night inclusive of breakfast
Double occupancy : €150.00 per night inclusive of breakfast
- Local Tourist Tax 1,32€ per person/day not included
- Participants must make their booking through hotel website with the promotion code ASTP2025.
- The room is subject to availability.
In the event that Calipolis Hotel is fully booked, please find below other hotels in the neighbourhood. Please note ASTP does not have special arrangement with these hotels.
- Hotel MIM Sitges (next door from Calipolis Hotel)
- Hotel Kalma Sitges (100m from Calipolis Hotel)
- Hotel Subur (280m from Calipolis Hotel)
- Hotel Ibersol Atemare (800m from Calipolis Hotel)
- Hotel Sitges (800m from Calipolis Hotel)
- Hotel Subur Maritim (1km from Calipolis Hotel)