Tea with ASTP:  Communicate Effectively with Industrial Partners

Tea with ASTP: Communicate Effectively with Industrial Partners

How to Train Researchers to Communicate Effectively with Industrial Partners

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Universities generate knowledge. Industry buys outcomes.

Between those two realities lies a communication gap that hinders or prevents collaborations, delays partnerships, and limits impact.

This session addresses a structural problem: researchers are trained to demonstrate authority; industry is trained to assess risk, return, timing, and execution. When these two worlds meet, they often talk past each other. Academics emphasise novelty and rigour. Industry evaluates revenue models, pricing logic, integration risk, speed to deployment, and internal decision cycles.

During the session some insights will be given on how to train researchers to communicate effectively with industrial partners. 

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Testimonials

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Technology transfer is ever changing and a key piece for the competitiveness of your institution, this course is an excellent tool to prepare yourself for that challenge.

Ricardo Castro

Centre for research in agricultural Genomics, Spain

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From day one ASTP has been a tremendous help. Learning throughs seminars and workshops or meeting peers for discussions, there is always someone around to exchange ideas with.

Paul van Dun

KU Leuven, Belgium

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ASTP's conference helped us to network with decision-makers in the technology transfer industry and provides a great platform to discuss future innovation in this sector.

Christopher Römer

Inventtory, Germany

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Most relevant, interesting and practical training I have ever had, very interactive an multi-disciplinary. It makes an IMPACT.

Edith van Lishout

KU Leuven, Belgium

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Good opportunity to discuss common issues with fellow professionals and to get updates about the community.

Giuseppe Visimberga

Leiden University, Netherlands