Tea with ASTP:  Communicate Effectively with Industrial Partners

Tea with ASTP: Communicate Effectively with Industrial Partners

How to Train Researchers to Communicate Effectively with Industrial Partners

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Universities generate knowledge. Industry buys outcomes.

Between those two realities lies a communication gap that hinders or prevents collaborations, delays partnerships, and limits impact.

This session addresses a structural problem: researchers are trained to demonstrate authority; industry is trained to assess risk, return, timing, and execution. When these two worlds meet, they often talk past each other. Academics emphasise novelty and rigour. Industry evaluates revenue models, pricing logic, integration risk, speed to deployment, and internal decision cycles.

During the session some insights will be given on how to train researchers to communicate effectively with industrial partners. 

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Testimonials

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I really like the course and the networking. I would like to come again.

Nancy Goel

Qatar Foundation, Qatar

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Starting or changing any procedure at a TTO/Institution is challenging and I could not think of anything better than learning with the best.

Ricardo Castro

Centre for research in agricultural Genomics, Spain

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The best opportunity to learn and discuss common issues and interests directly with peers.

Ian Nicoud

LURIS, Netherlands

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Great networking, new knowledge and inspiration!

Jonas Rimbäck

University of Gothenburg, Sweden

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ASTP has attained a unique position that has turned it into a highly valued player on the global technology transfer scene.

Koenraad Debackere

KU Leuven, Belgium