Tea with ASTP:  Communicate Effectively with Industrial Partners

Tea with ASTP: Communicate Effectively with Industrial Partners

How to Train Researchers to Communicate Effectively with Industrial Partners

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Universities generate knowledge. Industry buys outcomes.

Between those two realities lies a communication gap that hinders or prevents collaborations, delays partnerships, and limits impact.

This session addresses a structural problem: researchers are trained to demonstrate authority; industry is trained to assess risk, return, timing, and execution. When these two worlds meet, they often talk past each other. Academics emphasise novelty and rigour. Industry evaluates revenue models, pricing logic, integration risk, speed to deployment, and internal decision cycles.

During the session some insights will be given on how to train researchers to communicate effectively with industrial partners. 

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Testimonials

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I strongly recommend the course, even if you are not going to set-up an office but you are part of the team that wants to change or improve how technology transfer is done at your institution.

Ricardo Castro

Centre for research in agricultural Genomics, Spain

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This course gives an in-depth understanding on managing contract portfolio, including research contracts, license agreements, and other collaboration agreements.

Ram Siddappa

Erasmus MC, Netherlands

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I really like the course and the networking. I would like to come again.

Nancy Goel

Qatar Foundation, Qatar

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Was great to meet counterparts in my profession who may share my experiences, but who may also have other ideas and approaches.

Tim Moser

Netherlands Cancer Institute, Netherlands

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I am happy to be able to share my own experiences with other colleagues via various courses, and I enjoy every moment I can spend in this network. Proud to be part of the ASTP community!

Paul van Dun

KU Leuven, Belgium