Tea with ASTP:  Communicate Effectively with Industrial Partners

Tea with ASTP: Communicate Effectively with Industrial Partners

How to Train Researchers to Communicate Effectively with Industrial Partners

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Universities generate knowledge. Industry buys outcomes.

Between those two realities lies a communication gap that hinders or prevents collaborations, delays partnerships, and limits impact.

This session addresses a structural problem: researchers are trained to demonstrate authority; industry is trained to assess risk, return, timing, and execution. When these two worlds meet, they often talk past each other. Academics emphasise novelty and rigour. Industry evaluates revenue models, pricing logic, integration risk, speed to deployment, and internal decision cycles.

During the session some insights will be given on how to train researchers to communicate effectively with industrial partners. 

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Testimonials

testimonial

Perfect balance of learning and networking.

Smiljka Vikic-Topic

University of Zagreb, Croatia

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Excellent organisation, multifarious activities, great atmosphere… I can't say enough about how well it is tailored to the needs of technology transfer professions.

Tamara Čolić Milosavljević

Centre of Technology Transfer - University of Belgrade, Serbia

testimonial

Good opportunity to discuss common issues with fellow professionals and to get updates about the community.

Giuseppe Visimberga

Leiden University, Netherlands

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Thank you for such enjoyable inspiring event, great choice of the lecturers!!!

Linda Ondrackova

University of Pardubice, Czech Republic

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The new website signals this pioneering, resonating role and is a tribute to the many accomplishments and innovations European TTO’s have generated and implemented over many years, thus strengthening both our economy and society.

Koenraad Debackere

KU Leuven, Belgium