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Participants will gain essential skills in business development, including strategies for market analysis and effective stakeholder communication.The course offers practical guidance on creating robust marketing plans, identifying potential partners, and managing the business development lifecycle.
Tailored for knowledge transfer professionals, this programme focuses on how to accelerate the commercialisation of innovations through knowledge transfer partnerships and engagement with the broader knowledge transfer network.
By mastering these strategies, attendees will be equipped to drive accelerated knowledge transfer and ensure that cutting-edge research achieves its full commercial potential.
For more information on the programme click on More Info.
Why Join The course?
This Marketing and Business Development Training Course is essential for those looking to excel in transforming research into market-ready products. The curriculum covers effective communication with stakeholders and offers practical training on creating marketing strategies, identifying potential partners, and managing business development activities.
This course is perfect for knowledge transfer professionals seeking to enhance their skills in driving successful commercialisation efforts. By participating, you will gain the expertise needed to turn innovative research into impactful commercial and societal successes.
Course Objectives
The course objectives are to:
- Understand the scope of the business development role
- Interface effectively with academic roles and other KT roles
- Use the value chain to identify potential partners
- Recognise the ideal characteristics of a potential innovation partner (absorptive capacity)
- Identify potential leads using internet strategies
- Utilise social media to identify thought leaders and active innovators
- Leverage forums to connect with potential partners
Key Topics
The key course topics are:
- Course Introduction: the impossible role of a Business Developer
- Developing a strategy
- Knowing the right people to market to
- Using social media tools to find partners and investors
- Productive conversations with potential partners
- Sales tactics
- Keeping the deal on track: managing relationships
- Corporate resistance to innovation
- Lining-up internal stakeholders
- Capturing the essence of an agreement
- Building strategic partnerships
- Overcoming internal and external barriers
Booking Options
Testimonials
A lot of fruitful discussions with experienced peers. Very helpful sessions.
Sara Matt-Leubner
University of Innsbruck, Austria
One very long and hard day, but very useful for my work in TTO.
Petr Kubečka
Palacký University Olomouc, Czech Republic
This course offers an opportunity to meet likeminded people, share tips and tricks, and dive into different approaches to help you set up and improve KTO processes.
Brechtje Vreenegoor
Radboud University, Netherlands
The expert-panel discussion educated me in strategic and meritorious choice of inventions to approach investors and manage investment funds for establishing a spin off.
Ram Siddappa
Erasmus MC, Netherlands
I strongly recommend the course, even if you are not going to set-up an office but you are part of the team that wants to change or improve how technology transfer is done at your institution.
Ricardo Castro
Centre for research in agricultural Genomics, Spain
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