Marketing and Business Development

This Marketing and Business Development Training Course is essential for those looking to excel in transforming research into market-ready products. The curriculum covers effective communication with stakeholders and offers practical training on creating marketing strategies, identifying potential partners, and managing business development activities.

This course is perfect for knowledge transfer professionals seeking to enhance their skills in driving successful commercialisation efforts. By participating, you will gain the expertise needed to turn innovative research into impactful commercial and societal successes.

The course objectives are to:

• Understand the scope of the business development role 
• Interface effectively with academic roles and other KT roles 
• Use the value chain to identify potential partners 
• Recognise the ideal characteristics of a potential innovation partner (absorptive capacity) 
• Identify potential leads using internet strategies
• Utilise social media to identify thought leaders and active innovators 
• Leverage forums to connect with potential partners

The key course topics are:

• Course Introduction: the impossible role of a Business Developer 
• Developing a strategy 
• Knowing the right people to market to 
• Using social media tools to find partners and investors 
• Productive conversations with potential partners 
• Sales tactics 
• Keeping the deal on track: managing relationships 
• Corporate resistance to innovation 
• Lining-up internal stakeholders
• Capturing the essence of an agreement 
• Building strategic partnerships 
• Overcoming internal and external barriers