Tea with ASTP: Follow the Money or Follow the Knowledge?

Tea with ASTP: Follow the Money or Follow the Knowledge?

Practitioners, policymakers and researchers are increasingly aware of the limitations of current approaches to perceiving, evaluating, and reporting the impact of science commercialisation.

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We are witnessing a shift from a purely economic focus toward the inclusion of societal impact. However, this shift brings significant challenges in measuring and managing knowledge and technology transfer projects.

We discuss a different perspective—one that moves beyond assessing individual actors or organisations and instead emphasises knowledge flows within innovation ecosystems. If knowledge transfer is our primary concern, why aren’t we focusing more on how knowledge moves, evolves, and creates value across interconnected stakeholders?

In this session, we will explore how knowledge flows shape ecosystems and drive impact beyond financial metrics. Through a mix of theoretical insights and real-world cases—including our student incubator programs and the work of non-traditional impact scholars—we will examine new ways to understand, measure, and manage knowledge and technology transfer in practice. After all, if we readily track the flow of money to understand economic value, shouldn’t we be just as intentional in tracking the flow of knowledge to understand impact?

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Testimonials

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I learned more in the training course for 3 days than I did in the last 3 months at my job. The lectures were informative & interesting.

Hanna Sonnig

Setterwalls Advokatbyrå, Sweden

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Organisation and speakers were great, so enthusiastic about their work and very good at transferring their knowledge.

Sarka Bartova

Research Centre Rez, Czech Republic

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The new website signals this pioneering, resonating role and is a tribute to the many accomplishments and innovations European TTO’s have generated and implemented over many years, thus strengthening both our economy and society.

Koenraad Debackere

KU Leuven, Belgium

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ASTP Annual conference is a unique opportunity to take time to exchange best practices among TT professionals and to network at an EU level.

Cécile Cavalade

ULB TTO, Belgium

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ASTP brought the right structure and terminology to my knowledge of technology licensing.

René Widmer

ETH Transfer, Switzerland