Agrifood SIG | Autumn 2022

Agrifood SIG | Autumn 2022

Find out how a unique plant-based technology and entrepreneurship hold the key to pushing the boundaries in the food industry.

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Join this webinar to be inspired by a success story of how a casual chat led to the launch and acceleration of molecular farming start-up, Bright Biotech in 2019, which has just secured $3.2 million to enable the rapid growth and scaling of industrial cultured meat manufacturing.

Cultured meat represents the very epitome of innovation in the food industry enabled by science. The aim is to stop and reverse the harm animal factory farming inflicted on animals, people, and the environment whilst keeping an enjoyable, delicious, and nutritious component of our daily diets.

Co-founder and CEO of Bright Biotech Mohammad El Hajj and Sarah Luiz from EIT Food will be hosting this webinar to demonstrate the impact of tech commercialisation. It all started from an interest in plant biotech and a drive to make medicine available to everyone. As an introvert, through the EIT Food Seedbed Incubator programme, Mohammad was encouraged to take initiative and talk to experts which opened up his mind to a world of possibilities he hadn't previously foreseen. Bright Biotech identified that their technology was a good fit to help the cultured meat industry compete with animal factory farming and yield transformational change to our food system, society, and environment without too much delay.

And in Mohammad’s words, here’s the science:

"We strongly believe it is possible, but this requires openness towards new technologies used to make proteins that can overcome the shortcomings of the traditional carbon-heavy and expensive fermentation technologies.”

Mohammad also has some great advice for TTO’s on how you can help create more success stories like his. The time is now to help facilitate this change, you won’t want to miss this!

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