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Whether it is structuring collaboration agreements with embedded licenses or strictly licensing to businesses aiming to commercialise technology, the course covers all key aspects of technology licensing.
While the process of licensing technology may seem straightforward, it involves intricate details and long-term agreements where mistakes, such as allowing licensees to avoid royalty payments or setting inappropriate incentives can have significant consequences.
Participants will explore best practices in software and licensing, learn how to license technology effectively, and gain insights into crafting robust agreements that ensure value capture and innovation.
This programme is ideal for those involved in knowledge transfer who want to avoid common pitfalls and strengthen their licensing strategies.
For more information on the programme click on More Info.
Why Join The course?
This highly interactive course covers the full licensing lifecycle, from patent application to receiving royalties.
Participants will learn about technology marketing, due diligence, structuring license agreements, negotiation, disputes, and licensee auditing. Real case studies and seasoned practitioners provide practical insights.
Targeted at knowledge transfer professionals in universities and PROs, the course is ideal for those with some experience in negotiating license terms, helping them recognise and address potential mistakes.
Course Objectives
The course objectives are to:
- How to market technologies to attract and secure potential licensees
- How to value IP
- What to do when things go wrong
- How to negotiate licenses
- Ensure a win-win situation
Key Topics
The key course topics are:
- Setting objectives and strategy
- Market research: finding a potential licensee
- Using patent databases to find licensees
- Doing Due Diligence - uncovering compromised IP
- Post Signature License Management
- Non-patent IP
- Placing a value on your Intellectual Property
- Preparing for negotiation
- Anatomy of a license agreement
- Negotiation strategy – when to stand firm
- Pipeline agreement
- How robust is the deal?
Booking Options
Testimonials
Most relevant, interesting and practical training I have ever had, very interactive an multi-disciplinary. It makes an IMPACT.
Edith van Lishout
KU Leuven, Belgium
Always simply inspiring! That is ASTP.
Filip Auinger
Palacký University Olomouc, Czech Republic
The software course has provided invaluable information as our TTO expands to take on software cases.
Tom Withnell
University of Vienna, Austria
ASTP corroborates the strong need for profound insights and exchanges on practices, instruments and competencies that cut across functional, organisational, institutional, sectorial and geographic boundaries.
Koenraad Debackere
KU Leuven, Belgium
Fruitful discussion.
Cecile Henrich-Burkhardt
Technical University of Munich, Germany
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