Book Your Place
IP licensing is an inherent part of every knowledge transfer role – whether structuring collaboration agreements (with embedded licences) or pure-play licensing to a business (or start-up) that wants to invest in and commercialise a technology for you. The process is not complex on the surface, but the devil is in the detail when the sums at stake are huge and agreements can stretch years into the future. It is so easy to get it wrong – enabling licensees to wriggle out of paying royalties or by setting the wrong incentives up front.
For more information on the programme click on More Info.
Why Join The course?
In this highly interactive course, we will explore the entire licensing life cycle – from the moment you apply for a patent (when the clock starts ticking) to the point where the first royalties (should) roll in. Along the way we will learn about technology marketing, due diligence, structuring license agreements, negotiation process, disputes and licensee auditing. Along the way we want you to become familiar with License Agreements. We use real cases to illustrate issues and recruit seasoned practitioners and experienced professionals who have negotiated many complex license agreements - and seen them go wrong.
Course Objectives
The course objectives are to:
- How to market technologies to attract and secure potential licensees
- How to value IP
- What to do when things go wrong
- How to negotiate licences
- Ensure a win-win situation
Key Topics
The key course topics are:
- Setting objectives and strategy
- Market research: finding a potential licensee
- Using patent databases to find licensees
- Conducting due diligence: uncovering compromised IP
- Post-signature licence management
- Non-patent IP
- Placing a value on your intellectual property
- Preparing for negotiation
- Anatomy of a licence agreement
- Negotiation strategy: when to stand firm
- Pipeline agreements
- How robust is the deal?
Booking Options
Testimonials
Always simply inspiring! That is ASTP.
Filip Auinger
Palacký University Olomouc, Czech Republic
Great networking and learning opportunities to share knowledge with colleagues from their various areas of expertise.
Bruno Woeran
Merinova OY - TII President, Finland
It is always encouraging to see that other TTOs are encountering the same problems that we do!
Aurore De Boom
Université Libré de Bruxelle, Belgium
ASTP Annual conference is a unique opportunity to take time to exchange best practices among TT professionals and to network at an EU level.
Cécile Cavalade
ULB TTO, Belgium
ASTP has attained a unique position that has turned it into a highly valued player on the global technology transfer scene.
Koenraad Debackere
KU Leuven, Belgium
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