Spin-off SIG webinar #4

Spin-off SIG webinar #4

Market Research and Customer Discovery: It’s Never Too Early to Think About Customers

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How can knowledge transfer offices and professionals best support their spin-offs in conducting the market research and customer discovery that shapes products and strengthens both customer and investor messaging?

In this session, delivered by commercialisation expert Nicky Dibben, we will explore:

  • The fundamental principles of market research and customer discovery
  • What these processes involve and why different approaches are needed
  • The practicalities of engaging customers and gathering insights in the real world
  • How customer discovery iterates and connects with sales strategies

We’ll conclude with practical ways you can help your spin-outs understand and apply these tools to build stronger, market-ready businesses.

This webinar is organised by the Spin-off SIG. Join the Spin-off SIG to stay informed.

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Testimonials

testimonial

Great atmosphere to learn and to share experiences.

Maria Ruiz Novales

Interface-Enterprises - University of Liege, Belgium

testimonial

Excellent professional gathering, perfect collection of topics and very up-to-date insight.

Ludovic Urgeghe

University of Mons, Belgium

testimonial

Most relevant, interesting and practical training I have ever had, very interactive an multi-disciplinary. It makes an IMPACT.

Edith van Lishout

KU Leuven, Belgium

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I had a great experience and met high profile professionals.

Antonio Menegatti

Politecnico di Milano, Italy

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This is a wonderful conference to expand the horizon of my knowledge of tech transfer and commercialisation.

Seung-Ho Lee

Deltatech-Korea, South Korea