Spin-off SIG webinar #4

Spin-off SIG webinar #4

Market Research and Customer Discovery: It’s Never Too Early to Think About Customers

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How can knowledge transfer offices and professionals best support their spin-offs in conducting the market research and customer discovery that shapes products and strengthens both customer and investor messaging?

In this session, delivered by commercialisation expert Nicky Dibben, we will explore:

  • The fundamental principles of market research and customer discovery
  • What these processes involve and why different approaches are needed
  • The practicalities of engaging customers and gathering insights in the real world
  • How customer discovery iterates and connects with sales strategies

We’ll conclude with practical ways you can help your spin-outs understand and apply these tools to build stronger, market-ready businesses.

This webinar is organised by the Spin-off SIG. Join the Spin-off SIG to stay informed.

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Testimonials

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The expert-panel discussion educated me in strategic and meritorious choice of inventions to approach investors and manage investment funds for establishing a spin off.  

Ram Siddappa

Erasmus MC, Netherlands

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ASTP Annual conference is a unique opportunity to take time to exchange best practices among TT professionals and to network at an EU level.

Cécile Cavalade

ULB TTO, Belgium

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It is always encouraging to see that other TTOs are encountering the same problems that we do!

Aurore De Boom

Université Libré de Bruxelle, Belgium

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Organisation and speakers were great, so enthusiastic about their work and very good at transferring their knowledge.

Sarka Bartova

Research Centre Rez, Czech Republic

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The event had something to offer all members of the TT community from entry level to mid-career and beyond.

John Gleeson

University of Limerick, Ireland