Spin-off SIG webinar #4

Spin-off SIG webinar #4

Market Research and Customer Discovery: It’s Never Too Early to Think About Customers

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How can knowledge transfer offices and professionals best support their spin-offs in conducting the market research and customer discovery that shapes products and strengthens both customer and investor messaging?

In this session, delivered by commercialisation expert Nicky Dibben, we will explore:

  • The fundamental principles of market research and customer discovery
  • What these processes involve and why different approaches are needed
  • The practicalities of engaging customers and gathering insights in the real world
  • How customer discovery iterates and connects with sales strategies

We’ll conclude with practical ways you can help your spin-outs understand and apply these tools to build stronger, market-ready businesses.

This webinar is organised by the Spin-off SIG. Join the Spin-off SIG to stay informed.

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Testimonials

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Most experienced technology transfer crew in the Europe.

Krzysztof Maternicki

Jan Dlugosz University, Poland

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This is a wonderful conference to expand the horizon of my knowledge of tech transfer and commercialisation.

Seung-Ho Lee

Deltatech-Korea, South Korea

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International presence is amazing, so many countries, universities... represented here!!

Christian Massus

SATT Aquitaine, France

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Three days of learning and networking in Dublin at ASTP annual conference. What a great event!!

Sandra Aresta

CIBIO - Centro de Investigação em Biodiversidade e Recursos Genéticos, Portugal

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Perfect balance of learning and networking.

Smiljka Vikic-Topic

University of Zagreb, Croatia