Spin-off SIG webinar #4

Spin-off SIG webinar #4

Market Research and Customer Discovery: It’s Never Too Early to Think About Customers

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How can knowledge transfer offices and professionals best support their spin-offs in conducting the market research and customer discovery that shapes products and strengthens both customer and investor messaging?

In this session, delivered by commercialisation expert Nicky Dibben, we will explore:

  • The fundamental principles of market research and customer discovery
  • What these processes involve and why different approaches are needed
  • The practicalities of engaging customers and gathering insights in the real world
  • How customer discovery iterates and connects with sales strategies

We’ll conclude with practical ways you can help your spin-outs understand and apply these tools to build stronger, market-ready businesses.

This webinar is organised by the Spin-off SIG. Join the Spin-off SIG to stay informed.

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Testimonials

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Thank you for such enjoyable inspiring event, great choice of the lecturers!!!

Linda Ondrackova

University of Pardubice, Czech Republic

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Technology transfer is ever changing and a key piece for the competitiveness of your institution, this course is an excellent tool to prepare yourself for that challenge.

Ricardo Castro

Centre for research in agricultural Genomics, Spain

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ASTP's conference helped us to network with decision-makers in the technology transfer industry and provides a great platform to discuss future innovation in this sector.

Christopher Römer

Inventtory, Germany

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ASTP Conference offers great networking and learning opportunities;  a chance to share knowledge with colleagues from various areas of expertise.

Bruno Woeran

Merinova OY - TII President, Finland

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A lot of fruitful discussions with experienced peers. Very helpful sessions.

Sara Matt-Leubner

University of Innsbruck, Austria