Spin-off SIG webinar #4

Spin-off SIG webinar #4

Market Research and Customer Discovery: It’s Never Too Early to Think About Customers

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How can knowledge transfer offices and professionals best support their spin-offs in conducting the market research and customer discovery that shapes products and strengthens both customer and investor messaging?

In this session, delivered by commercialisation expert Nicky Dibben, we will explore:

  • The fundamental principles of market research and customer discovery
  • What these processes involve and why different approaches are needed
  • The practicalities of engaging customers and gathering insights in the real world
  • How customer discovery iterates and connects with sales strategies

We’ll conclude with practical ways you can help your spin-outs understand and apply these tools to build stronger, market-ready businesses.

This webinar is organised by the Spin-off SIG. Join the Spin-off SIG to stay informed.

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Testimonials

testimonial

Thank you for such enjoyable inspiring event, great choice of the lecturers!!!

Linda Ondrackova

University of Pardubice, Czech Republic

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It was great to experience the uncomplicated and fruitful exchange with colleagues from all over Europe, as well as the positive professional spirit of this conference.

Franck Döbrich

Universitat des Saarlandes WuT GmbH, Germany

testimonial

Starting or changing any procedure at a TTO/Institution is challenging and I could not think of anything better than learning with the best.

Ricardo Castro

Centre for research in agricultural Genomics, Spain

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Great networking and learning opportunities to share knowledge with colleagues from their various areas of expertise.

Bruno Woeran

Merinova OY - TII President, Finland

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There was ample opportunity to learn from colleagues through the workshop sessions or more formally through speakers either sharing their years of experience or their state of the art research. Well worth attending.

John Gleeson

University of Limerick, Ireland