Spin-off SIG webinar #4

Spin-off SIG webinar #4

Market Research and Customer Discovery: It’s Never Too Early to Think About Customers

Book Your Place

07 October 2025 13:00 - 14:00 CEST Online
Members
€0.00

How can knowledge transfer offices and professionals best support their spin-offs in conducting the market research and customer discovery that shapes products and strengthens both customer and investor messaging?

In this session, delivered by commercialisation expert Nicky Dibben, we will explore:

  • The fundamental principles of market research and customer discovery
  • What these processes involve and why different approaches are needed
  • The practicalities of engaging customers and gathering insights in the real world
  • How customer discovery iterates and connects with sales strategies

We’ll conclude with practical ways you can help your spin-outs understand and apply these tools to build stronger, market-ready businesses.

Booking Options

  • Are you an ASTP Member?

  • By proceeding with this booking, you are agreeing to allow ASTP to use your image solely for promotional and educational purposes.

Testimonials

testimonial

The software course has provided invaluable information as our TTO expands to take on software cases.

Tom Withnell

University of Vienna, Austria

testimonial

Great networking and learning opportunities to share knowledge with colleagues from their various areas of expertise.

Bruno Woeran

Merinova OY - TII President, Finland

testimonial

A lot of fruitful discussions with experienced peers. Very helpful sessions.

Sara Matt-Leubner

University of Innsbruck, Austria

testimonial

There was ample opportunity to learn from colleagues through the workshop sessions or more formally through speakers either sharing their years of experience or their state of the art research. Well worth attending.

John Gleeson

University of Limerick, Ireland

testimonial

Always simply inspiring! That is ASTP.

Filip Auinger

Palacký University Olomouc, Czech Republic