Spin-off SIG webinar #4

Spin-off SIG webinar #4

Market Research and Customer Discovery: It’s Never Too Early to Think About Customers

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How can knowledge transfer offices and professionals best support their spin-offs in conducting the market research and customer discovery that shapes products and strengthens both customer and investor messaging?

In this session, delivered by commercialisation expert Nicky Dibben, we will explore:

  • The fundamental principles of market research and customer discovery
  • What these processes involve and why different approaches are needed
  • The practicalities of engaging customers and gathering insights in the real world
  • How customer discovery iterates and connects with sales strategies

We’ll conclude with practical ways you can help your spin-outs understand and apply these tools to build stronger, market-ready businesses.

This webinar is organised by the Spin-off SIG. Join the Spin-off SIG to stay informed.

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Testimonials

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I strongly recommend the course, even if you are not going to set-up an office but you are part of the team that wants to change or improve how technology transfer is done at your institution.

Ricardo Castro

Centre for research in agricultural Genomics, Spain

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The course exceeded my expectations. We exchanged experiences and learned different options of approaches to existing problems.

Patricia Lima

Instituto Superior Technico, Portugal

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Excellent professional gathering, perfect collection of topics and very up-to-date insight.

Ludovic Urgeghe

University of Mons, Belgium

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Working and Learning with old and new friends – best way to do it!

Sara Matt-Leubner

University of Innsbruck, Austria

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ASTP brought the right structure and terminology to my knowledge of technology licensing.

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ETH Transfer, Switzerland