Spin-off SIG webinar #4

Spin-off SIG webinar #4

Market Research and Customer Discovery: It’s Never Too Early to Think About Customers

Book Your Place

07 October 2025 13:00 - 14:00 CEST Online
Members
€0.00

How can knowledge transfer offices and professionals best support their spin-offs in conducting the market research and customer discovery that shapes products and strengthens both customer and investor messaging?

In this session, delivered by commercialisation expert Nicky Dibben, we will explore:

  • The fundamental principles of market research and customer discovery
  • What these processes involve and why different approaches are needed
  • The practicalities of engaging customers and gathering insights in the real world
  • How customer discovery iterates and connects with sales strategies

We’ll conclude with practical ways you can help your spin-outs understand and apply these tools to build stronger, market-ready businesses.

This webinar is organised by the Spin-off SIG. Join the Spin-off SIG to stay informed.

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Testimonials

testimonial

One very long and hard day, but very useful for my work in TTO.

Petr Kubečka

Palacký University Olomouc, Czech Republic

testimonial

Just perfect 3 days full of information and perfect communication.

Petr Kubečka

Palacký University Olomouc, Czech Republic

testimonial

It was great to experience the uncomplicated and fruitful exchange with colleagues from all over Europe, as well as the positive professional spirit of this conference.

Franck Döbrich

Universitat des Saarlandes WuT GmbH, Germany

testimonial

Three days of learning and networking in Dublin at ASTP annual conference. What a great event!!

Sandra Aresta

CIBIO - Centro de Investigação em Biodiversidade e Recursos Genéticos, Portugal

testimonial

The event had something to offer all members of the TT community from entry level to mid-career and beyond.

John Gleeson

University of Limerick, Ireland