Spin-off SIG webinar #4

Spin-off SIG webinar #4

Market Research and Customer Discovery: It’s Never Too Early to Think About Customers

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How can knowledge transfer offices and professionals best support their spin-offs in conducting the market research and customer discovery that shapes products and strengthens both customer and investor messaging?

In this session, delivered by commercialisation expert Nicky Dibben, we will explore:

  • The fundamental principles of market research and customer discovery
  • What these processes involve and why different approaches are needed
  • The practicalities of engaging customers and gathering insights in the real world
  • How customer discovery iterates and connects with sales strategies

We’ll conclude with practical ways you can help your spin-outs understand and apply these tools to build stronger, market-ready businesses.

This webinar is organised by the Spin-off SIG. Join the Spin-off SIG to stay informed.

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Testimonials

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Technology transfer is ever changing and a key piece for the competitiveness of your institution, this course is an excellent tool to prepare yourself for that challenge.

Ricardo Castro

Centre for research in agricultural Genomics, Spain

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The experts, the specific content and the informal setting will improve you as a professional.

Brechtje Vreenegoor

Radboud Universteit, Netherlands

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The course exceeded my expectations. We exchanged experiences and learned different options of approaches to existing problems.

Patricia Lima

Instituto Superior Technico, Portugal

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The best opportunity to learn and discuss common issues and interests directly with peers.

Ian Nicoud

LURIS, Netherlands

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Three days of learning and networking in Dublin at ASTP annual conference. What a great event!!

Sandra Aresta

CIBIO - Centro de Investigação em Biodiversidade e Recursos Genéticos, Portugal