Spin-off SIG webinar #4

Spin-off SIG webinar #4

Market Research and Customer Discovery: It’s Never Too Early to Think About Customers

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How can knowledge transfer offices and professionals best support their spin-offs in conducting the market research and customer discovery that shapes products and strengthens both customer and investor messaging?

In this session, delivered by commercialisation expert Nicky Dibben, we will explore:

  • The fundamental principles of market research and customer discovery
  • What these processes involve and why different approaches are needed
  • The practicalities of engaging customers and gathering insights in the real world
  • How customer discovery iterates and connects with sales strategies

We’ll conclude with practical ways you can help your spin-outs understand and apply these tools to build stronger, market-ready businesses.

This webinar is organised by the Spin-off SIG. Join the Spin-off SIG to stay informed.

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Testimonials

testimonial

Technology transfer is ever changing and a key piece for the competitiveness of your institution, this course is an excellent tool to prepare yourself for that challenge.

Ricardo Castro

Centre for research in agricultural Genomics, Spain

testimonial

Exciting training, even after almost 10 hours I am curious about more experience and knowledge.

Petr Suchomel

Palacký University Olomouc, Czech Republic

testimonial

Excellent organisation, multifarious activities, great atmosphere… I can't say enough about how well it is tailored to the needs of technology transfer professions.

Tamara Čolić Milosavljević

Centre of Technology Transfer - University of Belgrade, Serbia

testimonial

I learned more in the training course for 3 days than I did in the last 3 months at my job. The lectures were informative & interesting.

Hanna Sonnig

Setterwalls Advokatbyrå, Sweden

testimonial

One very long and hard day, but very useful for my work in TTO.

Petr Kubečka

Palacký University Olomouc, Czech Republic