Spin-off SIG webinar #4

Spin-off SIG webinar #4

Market Research and Customer Discovery: It’s Never Too Early to Think About Customers

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How can knowledge transfer offices and professionals best support their spin-offs in conducting the market research and customer discovery that shapes products and strengthens both customer and investor messaging?

In this session, delivered by commercialisation expert Nicky Dibben, we will explore:

  • The fundamental principles of market research and customer discovery
  • What these processes involve and why different approaches are needed
  • The practicalities of engaging customers and gathering insights in the real world
  • How customer discovery iterates and connects with sales strategies

We’ll conclude with practical ways you can help your spin-outs understand and apply these tools to build stronger, market-ready businesses.

This webinar is organised by the Spin-off SIG. Join the Spin-off SIG to stay informed.

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Testimonials

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One very long and hard day, but very useful for my work in TTO.

Petr Kubečka

Palacký University Olomouc, Czech Republic

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Most relevant, interesting and practical training I have ever had, very interactive an multi-disciplinary. It makes an IMPACT.

Edith van Lishout

KU Leuven, Belgium

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I learned more in the training course for 3 days than I did in the last 3 months at my job. The lectures were informative & interesting.

Hanna Sonnig

Setterwalls Advokatbyrå, Sweden

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Organisation and speakers were great, so enthusiastic about their work and very good at transferring their knowledge.

Sarka Bartova

Research Centre Rez, Czech Republic

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ASTP brought the right structure and terminology to my knowledge of technology licensing.

René Widmer

ETH Transfer, Switzerland