Licensing university innovation to industry is a complex process, and even experienced Knowledge Exchange (KE) and Technology Transfer professionals can fall into common pitfalls that hinder successful commercialisation. From misaligned expectations to poorly structured agreements, these mistakes can lead to lost opportunities, stalled negotiations, or failed partnerships.
In this interactive webinar, two seasoned industry experts—both with extensive experience licensing university technologies—will share their insights on the key challenges they frequently encounter when engaging with academic institutions. Following brief presentations from each panellist, the session will focus on an extended live Q&A, providing attendees with the opportunity to ask questions, discuss real-world challenges, and gain practical advice.
Designed for KE professionals, this session offers a rare chance to hear directly from the industry’s perspective, helping participants refine their approach, improve deal structures, and foster stronger, more effective industry partnerships.
Was great to meet counterparts in my profession who may share my experiences, but who may also have other ideas and approaches.
Tim Moser
Netherlands Cancer Institute, Netherlands
Just perfect 3 days full of information and perfect communication.
Petr Kubečka
Palacký University Olomouc, Czech Republic
As always, superb topics and inspirational speakers. Great networking. Well worth the time out of the office!!! Great work HQ, thank you.
Peter Deakin
Chalmers University of Technology, Sweden
This course gives an in-depth understanding on managing contract portfolio, including research contracts, license agreements, and other collaboration agreements.
Ram Siddappa
Erasmus MC, Netherlands
ASTP brought the right structure and terminology to my knowledge of technology licensing.
René Widmer
ETH Transfer, Switzerland
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