Tea with ASTP: Industry insights: TTO licensing mistakes and tips

Tea with ASTP: Industry insights: TTO licensing mistakes and tips

Input from industry on common mistakes by TTOs when licensing.

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Licensing university innovation to industry is a complex process, and even experienced Knowledge Exchange (KE) and Technology Transfer professionals can fall into common pitfalls that hinder successful commercialisation. From misaligned expectations to poorly structured agreements, these mistakes can lead to lost opportunities, stalled negotiations, or failed partnerships.

In this interactive webinar, two seasoned industry experts—both with extensive experience licensing university technologies—will share their insights on the key challenges they frequently encounter when engaging with academic institutions. Following brief presentations from each panellist, the session will focus on an extended live Q&A, providing attendees with the opportunity to ask questions, discuss real-world challenges, and gain practical advice.

Designed for KE professionals, this session offers a rare chance to hear directly from the industry’s perspective, helping participants refine their approach, improve deal structures, and foster stronger, more effective industry partnerships.

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Testimonials

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I learned more in the training course for 3 days than I did in the last 3 months at my job. The lectures were informative & interesting.

Hanna Sonnig

Setterwalls Advokatbyrå, Sweden

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This was the right decision giving me the broadest overview, confidence, tools, network and support that is fundamental to feel right in my daily decision process and to keep on learning.

Ricardo Castro

Centre for research in agricultural Genomics, Spain

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As always, superb topics and inspirational speakers. Great networking. Well worth the time out of the office!!! Great work HQ, thank you.

Peter Deakin

Chalmers University of Technology, Sweden

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A must-do for any staff involved in technology transfer and start-up creation.

Frederic Ratel

Institute of Chemical Research of Catalonia, Spain

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Most relevant, interesting and practical training I have ever had, very interactive an multi-disciplinary. It makes an IMPACT.

Edith van Lishout

KU Leuven, Belgium