Licensing university innovation to industry is a complex process, and even experienced Knowledge Exchange (KE) and Technology Transfer professionals can fall into common pitfalls that hinder successful commercialisation. From misaligned expectations to poorly structured agreements, these mistakes can lead to lost opportunities, stalled negotiations, or failed partnerships.
In this interactive webinar, two seasoned industry experts—both with extensive experience licensing university technologies—will share their insights on the key challenges they frequently encounter when engaging with academic institutions. Following brief presentations from each panellist, the session will focus on an extended live Q&A, providing attendees with the opportunity to ask questions, discuss real-world challenges, and gain practical advice.
Designed for KE professionals, this session offers a rare chance to hear directly from the industry’s perspective, helping participants refine their approach, improve deal structures, and foster stronger, more effective industry partnerships.
Excellent professional gathering, perfect collection of topics and very up-to-date insight.
Ludovic Urgeghe
University of Mons, Belgium
Most experienced technology transfer crew in the Europe.
Krzysztof Maternicki
Jan Dlugosz University, Poland
Technology transfer is ever changing and a key piece for the competitiveness of your institution, this course is an excellent tool to prepare yourself for that challenge.
Ricardo Castro
Centre for research in agricultural Genomics, Spain
ASTP's conference helped us to network with decision-makers in the technology transfer industry and provides a great platform to discuss future innovation in this sector.
Christopher Römer
Inventtory, Germany
It is always encouraging to see that other TTOs are encountering the same problems that we do!
Aurore De Boom
Université Libré de Bruxelle, Belgium
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