Tea with ASTP: Industry insights: TTO licensing mistakes and tips

Tea with ASTP: Industry insights: TTO licensing mistakes and tips

Input from industry on common mistakes by TTOs when licensing.

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Licensing university innovation to industry is a complex process, and even experienced Knowledge Exchange (KE) and Technology Transfer professionals can fall into common pitfalls that hinder successful commercialisation. From misaligned expectations to poorly structured agreements, these mistakes can lead to lost opportunities, stalled negotiations, or failed partnerships.

In this interactive webinar, two seasoned industry experts—both with extensive experience licensing university technologies—will share their insights on the key challenges they frequently encounter when engaging with academic institutions. Following brief presentations from each panellist, the session will focus on an extended live Q&A, providing attendees with the opportunity to ask questions, discuss real-world challenges, and gain practical advice.

Designed for KE professionals, this session offers a rare chance to hear directly from the industry’s perspective, helping participants refine their approach, improve deal structures, and foster stronger, more effective industry partnerships.

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Testimonials

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ASTP Annual conference is a unique opportunity to take time to exchange best practices among TT professionals and to network at an EU level.

Cécile Cavalade

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International presence is amazing, so many countries, universities... represented here!!

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ASTP has attained a unique position that has turned it into a highly valued player on the global technology transfer scene.

Koenraad Debackere

KU Leuven, Belgium

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A lot of fruitful discussions with experienced peers. Very helpful sessions.

Sara Matt-Leubner

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This course gives an in-depth understanding on managing contract portfolio, including research contracts, license agreements, and other collaboration agreements.

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