Tea with ASTP: Industry insights: TTO licensing mistakes and tips

Tea with ASTP: Industry insights: TTO licensing mistakes and tips

Input from industry on common mistakes by TTOs when licensing.

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Licensing university innovation to industry is a complex process, and even experienced Knowledge Exchange (KE) and Technology Transfer professionals can fall into common pitfalls that hinder successful commercialisation. From misaligned expectations to poorly structured agreements, these mistakes can lead to lost opportunities, stalled negotiations, or failed partnerships.

In this interactive webinar, two seasoned industry experts—both with extensive experience licensing university technologies—will share their insights on the key challenges they frequently encounter when engaging with academic institutions. Following brief presentations from each panellist, the session will focus on an extended live Q&A, providing attendees with the opportunity to ask questions, discuss real-world challenges, and gain practical advice.

Designed for KE professionals, this session offers a rare chance to hear directly from the industry’s perspective, helping participants refine their approach, improve deal structures, and foster stronger, more effective industry partnerships.

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Testimonials

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International presence is amazing, so many countries, universities... represented here!!

Christian Massus

SATT Aquitaine, France

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Good opportunity to discuss common issues with fellow professionals and to get updates about the community.

Giuseppe Visimberga

Leiden University, Netherlands

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I really like the course and the networking. I would like to come again.

Nancy Goel

Qatar Foundation, Qatar

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Was great to meet counterparts in my profession who may share my experiences, but who may also have other ideas and approaches.

Tim Moser

Netherlands Cancer Institute, Netherlands

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Great networking, new knowledge and inspiration!

Jonas Rimbäck

University of Gothenburg, Sweden