Tea with ASTP: Industry insights: TTO licensing mistakes and tips

Tea with ASTP: Industry insights: TTO licensing mistakes and tips

Input from industry on common mistakes by TTOs when licensing.

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Licensing university innovation to industry is a complex process, and even experienced Knowledge Exchange (KE) and Technology Transfer professionals can fall into common pitfalls that hinder successful commercialisation. From misaligned expectations to poorly structured agreements, these mistakes can lead to lost opportunities, stalled negotiations, or failed partnerships.

In this interactive webinar, two seasoned industry experts—both with extensive experience licensing university technologies—will share their insights on the key challenges they frequently encounter when engaging with academic institutions. Following brief presentations from each panellist, the session will focus on an extended live Q&A, providing attendees with the opportunity to ask questions, discuss real-world challenges, and gain practical advice.

Designed for KE professionals, this session offers a rare chance to hear directly from the industry’s perspective, helping participants refine their approach, improve deal structures, and foster stronger, more effective industry partnerships.

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Testimonials

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The software training filled in the many blanks and brought my 'fractioned' knowledge in a structured way. Very useful!

Ilse Sienaert

KU Leuven R&D, Belgium

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Technology transfer is ever changing and a key piece for the competitiveness of your institution, this course is an excellent tool to prepare yourself for that challenge.

Ricardo Castro

Centre for research in agricultural Genomics, Spain

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Thank you for such enjoyable inspiring event, great choice of the lecturers!!!

Linda Ondrackova

University of Pardubice, Czech Republic

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Great atmosphere to learn and to share experiences.

Maria Ruiz Novales

Interface-Enterprises - University of Liege, Belgium

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As always, superb topics and inspirational speakers. Great networking. Well worth the time out of the office!!! Great work HQ, thank you.

Peter Deakin

Chalmers University of Technology, Sweden