Licensing university innovation to industry is a complex process, and even experienced Knowledge Exchange (KE) and Technology Transfer professionals can fall into common pitfalls that hinder successful commercialisation. From misaligned expectations to poorly structured agreements, these mistakes can lead to lost opportunities, stalled negotiations, or failed partnerships.
In this interactive webinar, two seasoned industry experts—both with extensive experience licensing university technologies—will share their insights on the key challenges they frequently encounter when engaging with academic institutions. Following brief presentations from each panellist, the session will focus on an extended live Q&A, providing attendees with the opportunity to ask questions, discuss real-world challenges, and gain practical advice.
Designed for KE professionals, this session offers a rare chance to hear directly from the industry’s perspective, helping participants refine their approach, improve deal structures, and foster stronger, more effective industry partnerships.
Starting or changing any procedure at a TTO/Institution is challenging and I could not think of anything better than learning with the best.
Ricardo Castro
Centre for research in agricultural Genomics, Spain
ASTP has excellent courses to immerse yourself into the world of tech transfer.
Qing Cai
Vrije Universiteit Brussel, Belgium
Good opportunity to discuss common issues with fellow professionals and to get updates about the community.
Giuseppe Visimberga
Leiden University, Netherlands
The event had something to offer all members of the TT community from entry level to mid-career and beyond.
John Gleeson
University of Limerick, Ireland
Great networking, new knowledge and inspiration!
Jonas Rimbäck
University of Gothenburg, Sweden
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