Luxury resale markets depend on trust, yet high-quality counterfeits, composite watches and fragmented provenance are making authenticity increasingly difficult to establish.
Based on the award-winning paper "Post-Sale Governance and Innovation: Evidence of Authentication Strategies in Luxury Watch Resale Markets" this webinar examines current market and technological innovation are reshaping luxury resale and perspectives about authenticity. The original paper included more than 43 interviews with watch brands, resale platforms, authentication providers, enforcement actors, and policymakers across Europe, Asia, the Middle East, and the Americas.
The discussion will explore how IP law, enforcement and technology can preserve trust without unduly restricting legitimate secondary markets—and what the luxury watch sector may teach other markets for high-value goods.
ASTP Conference offers great networking and learning opportunities; a chance to share knowledge with colleagues from various areas of expertise.
Bruno Woeran
Merinova OY - TII President, Finland
ASTP Annual conference is a unique opportunity to take time to exchange best practices among TT professionals and to network at an EU level.
Cécile Cavalade
ULB TTO, Belgium
Most experienced technology transfer crew in the Europe.
Krzysztof Maternicki
Jan Dlugosz University, Poland
There was ample opportunity to learn from colleagues through the workshop sessions or more formally through speakers either sharing their years of experience or their state of the art research. Well worth attending.
John Gleeson
University of Limerick, Ireland
Was great to meet counterparts in my profession who may share my experiences, but who may also have other ideas and approaches.
Tim Moser
Netherlands Cancer Institute, Netherlands
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