4iP Council | Beyond Counterfeits: IP Enforcement and Authentication in Luxury Resale

4iP Council | Beyond Counterfeits: IP Enforcement and Authentication in Luxury Resale

Organised by 4iP Council, this webinar explores how IP law, enforcement and authentication technologies can help preserve trust in luxury resale markets while supporting legitimate secondary markets.

Luxury resale markets depend on trust, yet high-quality counterfeits, composite watches and fragmented provenance are making authenticity increasingly difficult to establish.

Based on the award-winning paper "Post-Sale Governance and Innovation: Evidence of Authentication Strategies in Luxury Watch Resale Markets" this webinar examines current market and technological innovation are reshaping luxury resale and perspectives about authenticity. The original paper included more than 43 interviews with watch brands, resale platforms, authentication providers, enforcement actors, and policymakers across Europe, Asia, the Middle East, and the Americas.

The discussion will explore how IP law, enforcement and technology can preserve trust without unduly restricting legitimate secondary markets—and what the luxury watch sector may teach other markets for high-value goods.

Registration Link

Testimonials

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One very long and hard day, but very useful for my work in TTO.

Petr Kubečka

Palacký University Olomouc, Czech Republic

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Good opportunity to discuss common issues with fellow professionals and to get updates about the community.

Giuseppe Visimberga

Leiden University, Netherlands

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Was great to meet counterparts in my profession who may share my experiences, but who may also have other ideas and approaches.

Tim Moser

Netherlands Cancer Institute, Netherlands

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I am happy to be able to share my own experiences with other colleagues via various courses, and I enjoy every moment I can spend in this network. Proud to be part of the ASTP community!

Paul van Dun

KU Leuven, Belgium

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ASTP corroborates the strong need for profound insights and exchanges on practices, instruments and competencies that cut across functional, organisational, institutional, sectorial and geographic boundaries.

Koenraad Debackere

KU Leuven, Belgium