4iP Council | Beyond Counterfeits: IP Enforcement and Authentication in Luxury Resale

4iP Council | Beyond Counterfeits: IP Enforcement and Authentication in Luxury Resale

Organised by 4iP Council, this webinar explores how IP law, enforcement and authentication technologies can help preserve trust in luxury resale markets while supporting legitimate secondary markets.

Luxury resale markets depend on trust, yet high-quality counterfeits, composite watches and fragmented provenance are making authenticity increasingly difficult to establish.

Based on the award-winning paper "Post-Sale Governance and Innovation: Evidence of Authentication Strategies in Luxury Watch Resale Markets" this webinar examines current market and technological innovation are reshaping luxury resale and perspectives about authenticity. The original paper included more than 43 interviews with watch brands, resale platforms, authentication providers, enforcement actors, and policymakers across Europe, Asia, the Middle East, and the Americas.

The discussion will explore how IP law, enforcement and technology can preserve trust without unduly restricting legitimate secondary markets—and what the luxury watch sector may teach other markets for high-value goods.

Registration Link

Testimonials

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Fruitful discussion.

Cecile Henrich-Burkhardt

Technical University of Munich, Germany

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A must-do for any staff involved in technology transfer and start-up creation.

Frederic Ratel

Institute of Chemical Research of Catalonia, Spain

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ASTP Annual conference is a unique opportunity to take time to exchange best practices among TT professionals and to network at an EU level.

Cécile Cavalade

ULB TTO, Belgium

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Most experienced technology transfer crew in the Europe.

Krzysztof Maternicki

Jan Dlugosz University, Poland

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Excellent professional gathering, perfect collection of topics and very up-to-date insight.

Ludovic Urgeghe

University of Mons, Belgium